Why passengers’ geo-demographic characteristics matter to airport marketing
نویسندگان
چکیده
منابع مشابه
Geo-demographic Analysis for Marketing Applications; Megatrending Lifestyles in Korea
Search of data for a structure of ‘natural’ groupings provides an important means for many applications. Cluster analysis on the basis of similarities or distances is a rather primitive technique that no assumptions are made concerning the number of groups or the group structure. Based on the population and housing census data in Korea, we came up with 26 clusters for the 3752 basic administrat...
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1 Australian Government Department of 2 Greenhawt M, MacGillivray Infrastructure and Regional Development. Domestic aviation activity; International airline activity. BITRE [website]. https://bitre.gov.au/ statistics/aviation/domestic.aspx; https://bitre.gov. au/statistics/aviation/international.aspx (accessed Mar 2016). F, Batty G, et al. International study of risk-mitigating factors and in-f...
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ژورنال
عنوان ژورنال: Journal of Travel & Tourism Marketing
سال: 2016
ISSN: 1054-8408,1540-7306
DOI: 10.1080/10548408.2016.1250698